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Mr. Robot - Season 2 

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Night At the museum 3

In promotion of the latest installment of the hit film franchise "Night at the Museum 3"  20th Century Fox partnered with NBCUniversal to develop a gold level symphony program. A Symphony is a cross promotional strategy that provides clients with a broad reach by incorporating multiple properties within the NBCUniversal portfolio. 

As campaign supervisor I prepared comprehensive daily execution recaps for the client and curated the full campaign summary for the multi-million dollar initiative. 

The "Night at the Museum 3" promotion leveraged 12 networks and ran custom content, in-show integrations, and adjacent social media extensions leading up to the premiere. As a result the campaign had nearly a 20% lift in theater visits and over 650MM impressions across platforms. 

WWE Ugly Sweater Event

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