Mr. Robot - Season 2
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The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Suspendisse nec congue purus. Aliquam bibendum, turpis eu mattis iaculis, ex lorem mollis sem, ut sollicitudin risus orci quis tellus.
Night At the museum 3
In promotion of the latest installment of the hit film franchise "Night at the Museum 3" 20th Century Fox partnered with NBCUniversal to develop a gold level symphony program. A Symphony is a cross promotional strategy that provides clients with a broad reach by incorporating multiple properties within the NBCUniversal portfolio.
As campaign supervisor I prepared comprehensive daily execution recaps for the client and curated the full campaign summary for the multi-million dollar initiative.
The "Night at the Museum 3" promotion leveraged 12 networks and ran custom content, in-show integrations, and adjacent social media extensions leading up to the premiere. As a result the campaign had nearly a 20% lift in theater visits and over 650MM impressions across platforms.
WWE Ugly Sweater Event
The holiday season spurred a wonderful idea
Canada TOurism Commission
The Canadian Tourism Commission partnered with NBC to encourage US travelers to visit Canada for vacation. The promotion included a dynamic marketing campaign with a robust 360 media schedule - including high brand visibility on NBC's key platforms (on-air, digital, OOH, and social media).
As campaign manager I developed our media plans, tracked the promotion elements and coordinated both the creative and strategic logistics across all platforms throughout the entire campaign flight (post to pre execution stages). Both our client and agency partners were pleased with the final campaign results which led to a double digit lift in travel to the Canada's top destinations. In addition the campaign exceeded 100% delivery across all platforms and garnered over 100MM impressions across all platforms.
RT (Russia Today)
In late 2012, as NBC was in the early stages preparing for the 2014 Sochi Winter Olympics, RT was simultaneously seeking to promote their signature news programming (Larry King Now) and increase their US viewership and brand recognition. As a result for the first time RT partnered with NBC to initiate an unprecedented multimillion dollar program.
As a key client liaison and campaign lead I built intricate plans that strategically aligned with RT's brand mission and successful achieved their marketing goals. In addition to crafting all planning tools (pitch decks, business summaries, and comprehensive media plans across all key platforms - on-air, digital, OOH (taxis, time square, path trains and digital). RT's initiative ran over the course of four quarters leading to the 2014 Sochi Winter Olympic Games.
The campaign culminated with a strong performance across all platforms (over 125% over-delivery) and nearly 200MM impressions. Through detailed analysis, careful campaign management, and seamless execution we accomplished RT's goal to increase visibly and drive engagement.